How to Get Free Publicity
A start-to-finish publicity guide written by a working journalist instead of a PR person.
Thousands of people just like you have used my plan to get free publicity for their small business, event, non-profit, and products.
Introduction
Estimated Reading Time: < 1 minuteIntroduction to Free Publicity There are many books on public relations and marketing. The problem is they are all written from the PR point of view. It’s a case of
There’s No Such Thing as a Bad Story
Estimated Reading Time: 8 minutesThere’s No Such Thing as a Bad Story Someone in the news business once said: “There’s no such thing as a bad news story, only bad reporters.” But I’m here
The Eyes Have It
Estimated Reading Time: 4 minutesMAKE IT VISUAL It’s called “television,” but many of the stories people try to pitch us are more “tell” than “vision.” What I’m trying to say is that great TV
It Must Be A Slow News Day
Estimated Reading Time: 6 minutes“What are you doing here?” some people will say to a reporter. “This isn’t news. It must be a slow news day.” But if you want news coverage, you should
The Feeding Frenzy
Estimated Reading Time: 7 minutesKNOW WHEN TO JOIN THE RUSH Every once in a while, the media will get hold of a big story and you’ll have a feeding frenzy. Sometimes TV and radio
Who Ya Gonna Call?
Estimated Reading Time: 12 minutesWHO YA GONNA CALL? Okay, so now you’ve come up with your own Elvis turkey story. You’ve thought out the visuals. You’ve tried to take advantage of the feeding frenzy,
One Stop Shopping
Estimated Reading Time: 5 minutesMAKE IT EASY ON THE REPORTER Reporters are no different from anyone else. Many of us are lazy. And worse, we’re usually on deadline. We show up at 2:30 in
Becoming an Expert
Estimated Reading Time: 5 minutesYOU DON’T NEED A DIPLOMA We’ve all seen people giving advice on the news and said to ourselves, “What makes them experts?” Well, I’m about to let you in on
Sound Bite Machine
Estimated Reading Time: 5 minutesTALKING THE TALK Every once in a while, reporters run into someone who has a silver tongue, a person whose every sentence is a ready-to-print quote. But these folks are
Mike Wallace is Here to See You
Estimated Reading Time: 7 minutesHANDLING NEGATIVE NEWS Anyone who ever watched Mike Wallace grill someone on 60 Minutes knows how hot that fire can be. But you don’t have to go hiding under your
It’s Show Time!
Estimated Reading Time: 6 minutesOkay, you’ve charmed the media into giving you coverage. And they can’t eat even one more Krispy Kreme. What do you do once that red light illuminates and you’re on
Extending Your Fifteen Minutes of Fame
Estimated Reading Time: 5 minutesYou scored big with the reporter. You created the ultimate media event. You whipped up a stunt so stunning P.T. Barnum would be proud. Now what? The fame game can
Conclusion
Estimated Reading Time: < 1 minuteSo, there you are. That’s how sausage is made. I only hope your appetite for news coverage has increased now that you know the ingredients. You now know what we
