Emmy award-winning reporter
You don't need a big PR firm — including mine — to get massive coverage. You need to stop thinking like an advertiser and start thinking like a reporter. I spent twenty years being one.
Great stories have one or more of the following qualities: they are timely, they impact people, they're unusual and often controversial. In short, news is just about anything that will hold someone's interest.
Does the station have a certain reporter who concentrates on just business stories? Or is there someone who tends to cover the lighter stuff?
Now that you have a great pitch and a reporter who covers stories like yours, give them a call.
Pitching the right reporter. Why slow news days are your best friend. How to ride a feeding frenzy instead of watching it. Secrets from inside a newsroom that even some PR pros don't know.
See the full keynoteMarketing Without Money — pitching the right reporter, slow news days, feeding frenzies, and becoming the expert producers call.
Written by a working journalist instead of a PR person — which is why it tells you things some PR pros still don't know.
Thousands of people just like you have used this book to get free coverage on the news.
Speaking date, PR project, or a question about a pitch you're about to send.
Contact Jeff