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The complete book · free · no email required

Free Publicity

A TV reporter's guide to getting covered on the news — written from inside the newsroom instead of inside a PR agency. Sixty thousand copies sold. Now every chapter is here for nothing.

Thousands of people just like you have used this plan to get free publicity for their small business, event, non-profit, and products.

Jeff Crilley
Jeff Crilley · Emmy Award-winning reporter · 20 years in Dallas newsrooms
13 chapters ≈1 hr 37 min total Read in any order
Start chapter one Browse the contents
Free Publicity by Jeff Crilley
Why it's
free

“You don't need a big PR firm — including mine — to have massive success with the media. You just need to learn how to think like a reporter.”

Not going to read all thirteen?

Three chapters each · start anywhere
Start here if
I run a small business and nobody knows we exist
01 Introduction 02 There’s No Such Thing as a Bad Story 06 Who Ya Gonna Call?
Start here if
I have actual news and one week to place it
03 It Must Be A Slow News Day 04 The Feeding Frenzy 07 One Stop Shopping
Start here if
A camera is pointed at me on Thursday
09 Sound Bite Machine 11 It's Show Time! 10 Mike Wallace is Here to See You

All 13 chapters

Read in any order
Part one How news actually works 4 chapters
01 Introduction Why a TV reporter wrote a publicity book — and why he gives it away for nothing. 1 min 02 There’s No Such Thing as a Bad Story Every business has a story worth covering. The trick is seeing yours the way an assignment desk would. 11 min 03 It Must Be A Slow News Day Holidays, weekends, and the hours when the news monster is hungriest — and most receptive. 8 min 04 The Feeding Frenzy How to attach yourself to a story that is already moving without looking like you're chasing it. 10 min
Part two Finding the story you already have 3 chapters
05 The Eyes Have It Television is a visual medium. If a photographer can't shoot it, it isn't a TV story yet. 5 min 06 Who Ya Gonna Call? Assignment editors, producers, reporters — and which one your story actually belongs to. 17 min 07 One Stop Shopping Make it effortless to cover you: one page, one contact, everything a crew needs in one place. 7 min
Part three Making the pitch 2 chapters
08 Becoming an Expert Getting your name into a producer's phone before the story that needs you breaks. 6 min 09 Sound Bite Machine Nine seconds is the whole runway. Building one line that survives the edit intact. 7 min
Part four Once the camera is on 4 chapters
10 Mike Wallace is Here to See You Crisis basics from someone who spent twenty years knocking on the door nobody wanted to answer. 10 min 11 It's Show Time! What to say, what never to say, and the sentence that decides whether you make the cut. 8 min 12 Extending Your Fifteen Minutes of Fame Publicity is a habit, not an event. Turning one segment into a year of coverage. 6 min 13 Conclusion The whole method on one page — and what to do tomorrow morning. 1 min

Read it all and still don't want to do it
yourself?

Fair enough. That's what the firm is for — and the coffee's on me.

Contact Jeff