Conclusion

So, there you are. That’s how sausage is made. I only hope your appetite for news coverage has increased now that you know the ingredients.

You now know what we cover and why we cover it. You know that slow news days are a gift from the PR gods, and you understand how to take advantage of our insatiable hunger during a feeding frenzy.

You understand how to make your event visual, what to say during an interview, and how to handle Mike Wallace when he comes knocking at your door.

So what are you waiting for? Go out and make news, and be so memorable that you earn a permanent place in the Rolodex of every reporter you meet.

Understand that even armed with these secrets, in news nothing is ever certain. You may have done everything you could to put together the perfect event, and then city hall burns down and not a single reporter shows up for your story. That’s just the way it goes.

But if you’ve learned anything, it’s that the Elvis turkey stories don’t have to be accidents. Come up with great stories and we’ll gobble them up!